"Warner Bros. Pictures has kicked-off a viral campaign for the Guy Ritchie-directed Sherlock Holmes, starring Robert Downey Jr., Jude Law, Rachel McAdams, Mark Strong, Eddie Marsan and Kelly Reilly.
You can go here (http://188.8.131.52) to check out the viral site. To access the site, type in 'IRENE' (for Rachel McAdams' character Irene Adler) in the boxes and you'll get taken to a video of a hooded man, followed by page where you can sign up your e-mail for further updates.
The mystery action adventure opens in theaters on Christmas Day."
Will this campaign be as sucessful as The Dark Knight's "Why So Serious?"? Not really, it's too late in the game. But maybe it'll be fun!