"20th Century Fox has released the first trailer for James Cameron's Avatar, opening in 3D theaters and IMAX 3D on December 18. The sci-fi action-adventure stars Sam Worthington, Zoe Saldana, Sigourney Weaver, Michelle Rodriguez, Giovanni Ribisi, Joel David Moore, CCH Pounder, Peter Mensah, Laz Alonso, Wes Studi, Stephen Lang and Matt Gerald.
Avatar is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds, in a desperate fight for his own survival and that of the indigenous people."
"'The story of Avatar takes place on an alien moon called Pandora, which is home to the Na’vi race, and where humans are encroaching. Humans cannot breath the air, but they have created special Na’vi/human hybrids which can be controlled as ‘avatars’ by humans. Jake Sully, an injured marine played by Sam Worthington (Terminator Salvation), takes on an ‘avatar’ to act as a scout and he goes deep into Pandora and eventually joins up with Neytiri, a Na’vi female warrior played by Zoe Saldana (via motion capture technology and rendered in CGI).
Cameron conceived of the film back in the 90s, but couldn’t realize his vision until the CGI technology caught up to what he had in mind. Fox promises that Avatar is 'a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.'"
"Avatar, a live action film with a new generation of special effects, takes us to a spectacular world beyond imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads an epic battle to save a civilization. James Cameron, the Oscar-winning director of Titanic, first conceived the film years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, Avatar delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story.
The story's hero is Jake Sully, a former Marine confined to a wheelchair. Bitter and disillusioned, he's still a warrior at heart. All Jake ever wanted was something worth fighting for, and he finds it in the place he least expected: on a distant world. Jake has been recruited to join an expedition to the moon Pandora, which corporate interests are strip-mining for a mineral worth $20 million per kilogram on Earth. To facilitate their work, the humans use a link system that projects a person's consciousness into a hybrid of humans and Pandora's indigenous humanoids, the Na'vi. This human-Na'vi hybrid – a fully living, breathing body that resembles the Na'vi but possesses the individual human's thoughts, feelings and personality – is known as an 'avatar.'
In his new avatar form, Jake can once again walk. His mission is to interact with and infiltrate the Na'vi with the hope of enlisting their help – or at least their acquiescence – in mining the ore. A beautiful Na'vi female, Neytiri, saves Jake's life, albeit reluctantly, because even in his avatar body, Jake represents to her the human encroachment on the Na'vi's unspoiled world.
As Jake's relationship with Neytiri deepens, along with his respect for the Na'vi, he faces the ultimate test as he leads an epic conflict that will decide nothing less than the fate of an entire world."
NEW TV SPOT (courtesy of Nickelodeon)