Wednesday, June 17, 2009

The trouble with IMAX?


"IMAX officials maintained... that they have been installing smaller screens in multiplexes for the past six years without controversy and that the screens are installed in such a way -- closer to the audience -- that they give the perception of larger size. The controversy over IMAX's new screen size was kicked up recently by 'Parks and Recreation' actor Aziz Ansari, who said that he felt he had been ripped off when he paid a premium price to see Star Trek on an IMAX screen only to discover that the screen was only slightly larger than those in conventional theaters."

From Slashfilm:

"Actor/comedian Aziz Ansari started the public fuss, Pulitzer Prize winning movie critic Roger Ebert publicly came out against the practice, yet IMAX ignorantly ignored the critisism, and insists that audiences are too stupid to notice the difference. Now big Hollywood players are beginning to step up and take a stance on the issue.

Producer Frank Marshall agrees that IMAX Digital is false advertising. For those who might not recognize the name, Marshall has produced over 80 films over the last 30 years, including the Indiana Jones series, Poltergeist, Gremlins, Goonies, Back to the Future, Who Framed Roger Rabbit, The Sixth Sense, The Bourne films, Signs, Seabicuit, The Curious Case of Benjamin Button and more. basically, he’s one of the biggest producers in Hollywood. So what did Marshall say about IMAX?

Marshall tweeted: '...I stopped into the much hyped IMAX theater at the AMC on 42nd st. NYC. I was stunned…' … 'there is nothing remotely resembling an IMAX screen or presentation, don’t spend your money for this.' … 'I can’t believe they can get away with this. It’s really false advertising…'"

IMAX had better shape up if this is the truth.

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