"Does anyone remember when a mysterious teaser for a new J.J. Abrams movie appeared in front of Michael Bay's Transformers three years ago? We do, and at the time, it was one of the most exciting and surprising things to happen in quite some time, because it effectively kicked off an intense viral campaign that had many people playing a guessing game about every aspect of a movie that turned out to be Cloverfield.
Apparently, J.J. Abrams and Paramount are at it again, and thanks to the detecting skills of Drew McWeeny at HitFix--yes, the former 'Moriarty' from Ain't It Cool is now playing 'Sherlock Holmes'--we can expect another 'secret' teaser trailer in front of Iron Man 2 on Friday.
Except this time, not even the theater projectionists will be able to have a look at it before Thursday because Paramount has sent all the trailers for the movie in a locked mystery can that requires a combination code they won't even receive before Thursday afternoon.
The HitFix story even has a picture of the instruction letter that comes along with the reels received at some theaters:
The card says that the secrecy is to 'protect the film from any possible piracy issues' except that the movie will already have been playing internationally for a week and it very specifically says that it contains only the first and last reels of the movie plus the trailers.
According to McWeeny, the reason for this secrecy is because Paramount has included the first teaser trailer for an Abrams project called Super 8, which looks to be at least thematically some sort of sequel to the 2008 monster movie Cloverfield. Although the movie hasn't even begun to film yet, it's doubtful Abrams will direct it. Cloverfield director Matt Reeves is currently busy with the vampire movie Let Me In, so theoretically, it could be his next project."
Vulture has more on the trailer which definitely goes into SPOILER territory. Read the following only if you want to know what's shown in the trailer...
Insiders familiar with the trailer tell us that it shows a bunch of kids who are shooting a movie with a Super 8 camera in the seventies or eighties. When they develop the film, they notice that there's an alien creature in the frame. Our sources also say that Super 8 is absolutely connected to 2008's Cloverfield (possibly a prequel, but not a sequel).
"Vulture was able to catch up with J.J. Abrams last night and asked him about his secret trailer that is attached to prints of Iron Man 2 this weekend.
Abrams said, 'You have to check [out the trailer]. But it has nothing whatsoever to do with Cloverfield, despite your expert reporting.' So what is Super 8 about? 'I won't be able to tell you until it's done,' he said."
Well, Abrams has successfully kept everybody in the dark. If you haven't seen Cloverfield, take a look. It's not as scary as it looks (except for one REALLY scary scene).